Andrew Dale, founder and CEO, created UNITE 16 years ago as a solution to what was lacking in the industry – the need for a professional hair care brand that truly supported haircare professionals. As an innovator in the professional haircare industry and a hairdresser himself, Andrew Dale has long understood the vital role that education and product performance plays in providing a solid foundation for hairdressers. For decades, the professional hair industry has relied on repetitive, complicated product lines, inefficient education, and a lack of salon support.
Over the past 16 years, Dale has made a commitment to do things differently by delivering high-performing products meticulously developed for stylists that are easy to use, with their clients in mind, along with a well-rounded educational program that goes beyond the chair. This commitment has led to UNITE becoming a global leader in professional hair care and one of the most sought-after brands by salons and their clients. Its high-quality, award-winning formulas have landed UNITE in some of the most high-profile salons in the world and behind the scenes of New York, Los Angeles and London Fashion Weeks. It has also become the preferred choice of top sessions artists, celebrity stylists, beauty influencers and beauty editors.
Today, the UNITE collection includes over 40 exceptionally formulated products for all hair types. Products include luxurious shampoos and conditioners that cleanse and condition without harsh chemicals or heavy residues, and styling and finishing products that are versatile enough to achieve any look or style.