Founder & CEO
Londonite Andrew Dale is an internationally recognized, well-rounded and accomplished hairdressing veteran with over 40 years’ experience as an educator, salon owner and brand founder. His career started at age 16 with an apprenticeship at the esteemed Vidal Sassoon in London. His work demanded immediate notice and led him to become a sought-after stylist, educator and session worker. He soon-after transferred to the United States where he worked in New York, and then Los Angeles at the renowned salon on Rodeo Drive in Beverly Hills where his clientele included some of the most influential stars: Sting, Faye Dunaway, Carol Burnett, Rue McClanahan, Elvira and Vanessa Redgrave. HIs mastery at his craft extended beyond the chair and into the classroom where Dale shared his gift of teaching on the Sassoon Artistic Team on platform and at the Santa Monica Academy.
After 9 years at Sassoon, Dale branched off to open five high-end salons in San Diego, CA. Simultaneously, he worked with several professional haircare brands where he led product education and training around the world. It was through this experience that Dale uncovered what he felt most benefited hairdressers and the industry. In 2003, Dale took his heritage of hairdressing and knowledge of what was needed in the professional salon industry and translated it into UNITE a collection of high-performing, professional-grade products and an unparalleled education program that brings together and supports the salon and hairstylist community worldwide.
Today, the brand has become a global leader in professional haircare and one of the most-sought after brands by salons, stylists, clients, celebrities and beauty enthusiasts. Dale’s passion and love for hair expands beyond the industry. As a longtime dedicated animal welfare supporter, Dale, along with his wife and their rescue pit bulls, have made it their mission to help less-fortunate pups find forever homes. In 2016, Dale developed DoggyPoo™, a salon-grade dog shampoo that not only gets pups clean and shiny but also donates 100% of net proceeds to two powerful animal advocacy organizations: Shelter to Soldier and the San Diego Humane Society. As the industry changes and the brand continues to evolve, Dale’s dedication to inspiring, educating and creating high-performing products remains the same.